Jed SheinSenior Director, Marketing

Jed Shein is the Senior Director of Marketing at the Aerospace Industries Association (AIA), where he focuses on developing initiatives and events that highlight the aerospace industry as leaders in innovation, industry-government engagement, and broader societal impact.

Prior to joining AIA, Shein served as a Special Advisor to the 22nd Secretary of the Army, leading the Secretary’s digital strategy and engagement efforts. To extend the Army’s reach and influence beyond traditional audiences, Shein designed and executed the Secretary’s first comprehensive digital strategy, incorporating humor, graphics, and video. He also connected partnership opportunities with tech platforms, media outlets, and government agencies. Additionally, he planned the content and rollout of the Army Digital Service, a branch of the U.S. Digital Service, to integrate private tech sector best practices and talent into the Army.

Before this role, Shein was the Digital Director at the Embassy of Israel in Washington, D.C., where he led the planning and execution of online campaigns and day-to-day activities in coordination with senior diplomats and government officials. His work transformed complex policy issues into compelling campaigns, generating global media coverage.

Shein is a co-founder and board member of the Digital Diplomacy Coalition, a Washington-based grassroots organization that unites digital strategists and communicators in the diplomatic and international affairs community.

He is a graduate of the University of Michigan.